Who I Am
I'm a 41-year-old business owner based in Port Saint Lucie, Florida. I've been selling products on Amazon for 15 years — mainly dietary supplements through my company, Estobi Enterprises.
I'm not a tech guy. I'm an accountant by training who figured out e-commerce the hard way. That's why I know the pain points of running a business without technical skills.
What I'm Doing Here
I'm documenting my journey building a new revenue stream using AI. Not because I'm an expert — because I'm actually doing it. I'm running experiments, making mistakes, and sharing what's working.
This isn't theoretical advice from someone who reads about AI. This is real-time documentation from someone actively building.
What This Is NOT
This isn't a "get rich quick" course. I'm not promising anything. I'm sharing my actual results — good and bad — as I figure this out. If something doesn't work, I'll tell you. If I'm wrong about something, I'll correct it.
What I Believe
AI won't replace business owners. Business owners who use AI will replace those who don't.
Done is better than perfect. I'd rather ship something and iterate than overthink and never start.
Honesty wins. I'll tell you what works and what doesn't. No fluff.
My Goal
Build $1M in revenue using AI-powered systems. Document everything along the way. Help other business owners do the same.
Follow along — or don't. Either way, I'm doing this.
Connect
Follow along on this journey. More details coming soon.